Media Training

DESCRIPTION:

The first half of the class is theory-based, with students learning the reasons for doing media relations; how to form and manage messages – the basis for any communication; and how to interact with reporters.  In the second half of the session, students learn tools of the trade for successful interviews; how to deal with challenging reporter behaviors; and tips for looking and sounding better when speaking in public.  Students will partake in several group exercises to reinforce the techniques they learn.  Participants will also road-test their new-found skills in mock interviews, which are taped and played back for group review and critique.  The learning environment is intended to be casual, supportive, and fun.  While these lessons are specifically designed for speeches and media interviews, the techniques will enhance the ability to communicate in any situation.

AGENDA:

·         Lesson 1:        Introduction & The Importance of Media Relations

·         Lesson 2:        Message Development

·         Lesson 3:        Reporter Relations

·         Lesson 4:        Controlling Your Interview

·         Lesson 5:        General Tips, Aesthetics & Appearance

INSTRUCTORS:

Ms. Carin Michel is the National Media Trainer for the Federal Highway Administration (FHWA), an agency of the Department of Transportation (DOT). In this capacity, she is responsible for developing and directing the curriculum for training federal, state, and local transportation personnel nationwide. Her media training program provides instruction in message development, reporter relations, actualities of the interview, and mock interview exercises. Since January 2000, more than 300 people have participated in her training program.  Prior to joining the DOT, Carin was a public affairs specialist for the Internal Revenue Service, working in the Baltimore District Office and the National Headquarters Office in Washington, DC. Carin was responsible for handling media relations for the IRS’s highly successful Problem Solving Day campaign in Delaware and Maryland. She also worked on a design team to restructure the Internal Revenue Service, and scripted Commissioner level communications.

Ms. Kim Carr is the Public Relations Specialist for the West Virginia Transportation Technology Transfer Center (WV T² Center), a program funded by the Federal Highway Administration and the West Virginia Division of Highways. In this capacity, she is responsible for managing the Center’s marketing efforts, coordinating with the media, writing press releases, and increasing the Center’s exposure through media coverage and events.

Registration Procedure

1)       Please contact Gail Ikeda at 956-9006, 956-8851 (FAX) or gail@eng.hawaii.edu by Wednesday, June 12, 2002.

2)       Attendance is limited, and preference is given to local government employees.

3)       Private company participation is on a space available basis at a fee of $55.00.  Make check payable to “Research Corporation of the University of Hawaii” c/o Hawaii LTAP.  We will fax you a letter indicating whether a seat has been reserved for you by May 13, 2002.

Cancellations

Please contact us if you must cancel your registration or if someone will be substituting for you.  Refunds will be made if notice of cancellations is received at least 3 workdays prior to the workshop date.

Parking

Parking for the East West Center is $4/day.  If you would like a parking pass please contact us by Wednesday, June 12, 2002.  Make checks payable to East West Center and mail to:

                                    Hawaii LTAP

                                    University of Hawaii

                                    Dept of Civil Engineering

                                    2540 Dole St, Holmes 383

                                    Honolulu, HI  96822

                                    Attn: Gail Ikeda

Media Training